17 Apr Growing Trends in Enterprise Mobility
Enterprise mobility is growing and more companies are embracing it in the hope of increasing their ROI. The impact will be far reaching across the globe and big data, BYOD (bring your own device), cloud computing and more are trends that will be surfacing as a way to enhance services that companies provide.
This perhaps is understandable given the fact that we are in a multi-device world today where desktops, laptops, tablets and smartphones are being used to communicate and interact. In fact organizations the world over are embracing the BYOD concept so avidly that it appears to be more than just a passing fad.
It isn’t surprising then that this market is predicted to reach $181 billion by 2017 as it presents a real opportunity for the IT industry as employees are driving mobility in the workplace today. They are demanding more flexibility in the use of different devices and this scales work for the IT professionals, who need to learn how to cope with all the devices used not only for personal but business reasons.
Big data is becoming bigger and is set to deliver huge insights into employees and is also a valuable tool that contributes immensely to the process of decision making. With more employees demanding better user experiences, companies are investing more in data and analytics as a means to boost productivity not only at the workplace but also outside of office.
Naturally then with more devices being used by employees, they will expect a good user experience from enterprise apps, and if that's the case, then the focus will probably shift from managing mobile devices to managing mobile applications in order to secure apps and data. Thus the app development industry is bound to see an upward trend.
With an increasing number of mobile devices connecting to the Internet, threats increase and cyber security is bound to play a greater role. Data security is still a big concern even for those that advocate BYOD. Mobile partners that offer end to end encryption and authentication techniques will probably be in greater demand.
With three key players in the market – iOS, Windows and Android – each one confining to his own development playing field, developing native apps is not only expensive but also time consuming. Web apps like HTML5 that give the same experience as native apps are bound to become more popular.
User experience will see positive improvement as today’s users want immediate satisfaction. Predictive analytics will see a push forward as it combines with big data to deliver individual, customized experiences. Adaptive apps will dominate the user landscape in an effort to deliver relevant and engaging interactions.
Organizations will be forced to allocate more of their budget to develop mobility solutions as enterprise mobility and user experience gain greater momentum.